When Does Marketing Make Sense?

Simon Anholt

Chapter Chapter 6 in Places, 2010, pp 84-93 from Palgrave Macmillan

Abstract: Abstract I have made the point that the effectiveness of commercial marketing communications — such as advertising and graphic design — is really only proven when a product or service is on sale to a specific target group, but there are other situations when such approaches are viable.

Keywords: Brand Equity; Brand Image; Brand Strategy; Loyal Consumer; Tourism Promotion (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25128-1_7

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230251281

DOI: 10.1007/978-0-230-25128-1_7

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().