Images of Place: Is This About Marketing, or Isn’t It?

Simon Anholt

Chapter Chapter 1 in Places, 2010, pp 9-19 from Palgrave Macmillan

Abstract: Abstract As one ploughs through the ever-increasing quantity of blogs, articles, interviews and academic papers where place ‘branding’ or public diplomacy are discussed — and interestingly enough, more and more of them mention both ideas in the same context — I get a sense that one important message may finally be starting to permeate the community of academics and practitioners: that communications are no substitute for policies, and that altering the image of a country or city may require something a little more substantial than graphic design, advertising or PR campaigns.

Keywords: Brand Equity; Brand Image; Graphic Design; Symbolic Action; Real Substance (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25128-1_2

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DOI: 10.1007/978-0-230-25128-1_2

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