On Image and Trust

Simon Anholt

Chapter Chapter 2 in Places, 2010, pp 20-30 from Palgrave Macmillan

Abstract: Abstract Notwithstanding my misgivings about the word, it’s remarkable how widespread the concept of ‘brand’ has become in recent years: national, regional and city development certainly isn’t the only non-commercial area where the word gets used more and more frequently.

Keywords: Corporate Social Responsibility; Stereotype Threat; Brand Image; Unequal Society; Place Branding (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25128-1_3

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DOI: 10.1007/978-0-230-25128-1_3

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