Some Conclusions

Simon Anholt

Chapter Chapter 12 in Places, 2010, pp 157-160 from Palgrave Macmillan

Abstract: Abstract There are many strong economic and political arguments for the importance of acknowledging, understanding, monitoring and perhaps influencing the images of places: as I summarized the point in Competitive Identity, if a country has a good image, everything is easy; if it has a bad or weak image, everything is twice as hard and costs twice as much.

Keywords: Entrepreneurial Spirit; Public Diplomacy; Visionary Leadership; Foreign Service; National Reputation (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25128-1_13

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DOI: 10.1007/978-0-230-25128-1_13

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