‘Brand Europe’ — Where Next?

Simon Anholt

Chapter Chapter 8 in Places, 2010, pp 103-116 from Palgrave Macmillan

Abstract: Abstract Various past editions of the Anholt Nation Brands Index have included a ‘guest slot’, so that in addition to the 35–50 countries which have been regularly monitored in the survey, it has been possible to take a global snapshot of perceptions of any other country which happened to be of interest at any particular time. Two of the guest slots have featured Israel and Iran, countries whose exceptionally poor scores in the NBI provoked a great deal of interest, commentary and controversy, and which have been briefly covered in earlier chapters of this book.

Keywords: Member State; Brand Image; Soft Power; Violent Extremism; Brand Identity (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-0-230-25128-1_9

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