Learning from the Sport Shoe Industry

Björn Ambos and Bodo B. Schlegelmilch
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Björn Ambos: Vienna University of Economics and Business Institute for International Marketing and Management
Bodo B. Schlegelmilch: Vienna University of Economics and Business Institute for International Marketing and Management

Chapter 10 in The New Role of Regional Management, 2010, pp 240-274 from Palgrave Macmillan

Abstract: Abstract In late fall of 2005, Piotr Cichecki, general manager, was sitting together with the sales and retail director of Puma Prague discussing the marketing, sales and finance budget for the following year. The team was preparing the final budget proposal for 2006, which had to be sent to the regional headquarters. They were aware that pending changes to the corporate structure were soon to be implemented.

Keywords: Supply Chain; Czech Republic; Eastern European Country; Retail Store; Regional Management (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27387-0_10

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DOI: 10.1057/9780230273870_10

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