The New Role of Regional Management

Björn Ambos and Bodo B. Schlegelmilch
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Björn Ambos: Vienna University of Economics and Business Institute for International Marketing and Management
Bodo B. Schlegelmilch: Vienna University of Economics and Business Institute for International Marketing and Management

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-27387-0
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Chapters in this book:

Ch 1 Introduction

Björn Ambos and Bodo B. Schlegelmilch

Ch 2 The European Market

Björn Ambos and Bodo B. Schlegelmilch

Ch 3 Managing the Integration Responsiveness Dilemma

Björn Ambos and Bodo B. Schlegelmilch

Ch 4 Developing Regional Structures

Björn Ambos and Bodo B. Schlegelmilch

Ch 5 Managing Regional Headquarters

Björn Ambos and Bodo B. Schlegelmilch

Ch 6 US Companies in Europe: Going East

Björn Ambos and Bodo B. Schlegelmilch

Ch 7 Japanese Companies in Europe: Going West

Björn Ambos and Bodo B. Schlegelmilch

Ch 8 Learning from the Pharmaceutical Industry

Björn Ambos and Bodo B. Schlegelmilch

Ch 9 Learning from the Automotive Industry

Björn Ambos and Bodo B. Schlegelmilch

Ch 10 Learning from the Sport Shoe Industry

Björn Ambos and Bodo B. Schlegelmilch

Ch 11 Conclusion

Björn Ambos and Bodo B. Schlegelmilch

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DOI: 10.1057/9780230273870

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