The European Market

Björn Ambos and Bodo B. Schlegelmilch
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Björn Ambos: Vienna University of Economics and Business Institute for International Marketing and Management
Bodo B. Schlegelmilch: Vienna University of Economics and Business Institute for International Marketing and Management

Chapter 2 in The New Role of Regional Management, 2010, pp 15-49 from Palgrave Macmillan

Abstract: Abstract Companies aiming to succeed in Europe must develop a thorough understanding of Europe as a region. How are European countries interlinked? Are European states completely different, or does the continent show signs of homogeneity? And what about European consumers? Are consumption patterns similar across national borders, or do country differences and peculiarities result in a fragmented consumer market? Ultimately, this leads to the question of how much common ground there is among the country markets that make up the European region.

Keywords: European Union; Foreign Direct Investment; Gross Domestic Product; Eastern European Country; European Union Member State (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27387-0_2

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DOI: 10.1057/9780230273870_2

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