Managing Regional Headquarters

Björn Ambos and Bodo B. Schlegelmilch
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Björn Ambos: Vienna University of Economics and Business Institute for International Marketing and Management
Bodo B. Schlegelmilch: Vienna University of Economics and Business Institute for International Marketing and Management

Chapter 5 in The New Role of Regional Management, 2010, pp 84-99 from Palgrave Macmillan

Abstract: Abstract Managing a regional headquarters is not an easy task. In this chapter, we will draw attention to a few factors that are germane in managing a regional headquarters. These issues include managing the dual tension between subsidiaries on the one hand and corporate headquarters on the other hand. Furthermore, we will explore how much autonomy regional headquarters need to fulfil their tasks. We will then take a look at the roles and responsibilities that regional headquarters fulfil and how firms distribute their value-added activities across the network.

Keywords: Regional Head; Regional Management; Role Ambiguity; Multinational Firm; Local Unit (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27387-0_5

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DOI: 10.1057/9780230273870_5

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