Vodafone: Creating an HR Architecture for Sustainable Engagement

Paul Sparrow, Shashi Balain and Paul Chesworth

Chapter Chapter 12 in Leading HR, 2010, pp 231-252 from Palgrave Macmillan

Abstract: Abstract Vodafone has experienced remarkable growth having become the world’s leading mobile telecommunications company within 25 years. In the financial year ending 2008/09, the company reported revenue of £41.0 billion, a 15.6 per cent increase over the previous financial year. Its proportionate customer base stood at 303 million, again an increase of 25 per cent over the previous year. During this rapid rise Vodafone has moved from being a conglomerate of acquisitions toward the formation of a singular identity — that of “One Vodafone.” Much can be learned from the way in which it has managed its employee engagement strategy to sustain the rapid change and growth that have become the hallmark of recent years.

Keywords: Leadership Team; Business Unit; Business Partner; Operating Company; Line Manager (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28134-9_12

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DOI: 10.1007/978-0-230-28134-9_12

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