Vodafone: Creating an HR Architecture for Sustainable Engagement
Paul Sparrow,
Shashi Balain and
Paul Chesworth
Chapter Chapter 12 in Leading HR, 2010, pp 231-252 from Palgrave Macmillan
Abstract:
Abstract Vodafone has experienced remarkable growth having become the world’s leading mobile telecommunications company within 25 years. In the financial year ending 2008/09, the company reported revenue of £41.0 billion, a 15.6 per cent increase over the previous financial year. Its proportionate customer base stood at 303 million, again an increase of 25 per cent over the previous year. During this rapid rise Vodafone has moved from being a conglomerate of acquisitions toward the formation of a singular identity — that of “One Vodafone.” Much can be learned from the way in which it has managed its employee engagement strategy to sustain the rapid change and growth that have become the hallmark of recent years.
Keywords: Leadership Team; Business Unit; Business Partner; Operating Company; Line Manager (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28134-9_12
Ordering information: This item can be ordered from
http://www.palgrave.com/9780230281349
DOI: 10.1007/978-0-230-28134-9_12
Access Statistics for this chapter
More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().