What is a football brand?

Sue Bridgewater
Additional contact information
Sue Bridgewater: University of Warwick

Chapter Chapter 1 in Football Brands, 2010, pp 11-45 from Palgrave Macmillan

Abstract: Abstract Davidson (1998) describes the brand as an iceberg. This is a useful analogy as only a small proportion of an iceberg is visible above the surface, and many other aspects are below the waterline. A brand tends to have a visible logo (a sign associated with the brand) and name, but may have other aspects, such as the values and culture that underpin these.

Keywords: Football Club; Corporate Brand; Premier League; Golden Share; Cherry Blossom (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28136-3_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230281363

DOI: 10.1057/9780230281363_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().