Football Brands

Sue Bridgewater
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Sue Bridgewater: University of Warwick

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-28136-3
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Chapters in this book:

Introduction: Why view football clubs and organizations as brands?

Sue Bridgewater

What is a football brand?

Sue Bridgewater

Brand relationships in football

Sue Bridgewater

Understanding the football “brandscape”

Sue Bridgewater

Football brand experiences

Sue Bridgewater

Globalization of football brands

Sue Bridgewater

Managing football brands through different stages of the lifecycle

Sue Bridgewater

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-28136-3

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DOI: 10.1057/9780230281363

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