Football brand experiences

Sue Bridgewater
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Sue Bridgewater: University of Warwick

Chapter Chapter 4 in Football Brands, 2010, pp 118-129 from Palgrave Macmillan

Abstract: Abstract This chapter begins by debating the types of experience offered by football, and how these might be enhanced to offer and vary the types of experience to maximum effect. It concludes by taking each of Pine and Gilmore’s six challenges for experiential branding, and discussing how these might be applied to enhance the experience of engaging with a football brand.

Keywords: Physical Element; Sweet Spot; Service Marketing; Football Club; Football Match (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28136-3_5

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DOI: 10.1057/9780230281363_5

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