Understanding the football “brandscape”

Sue Bridgewater
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Sue Bridgewater: University of Warwick

Chapter Chapter 3 in Football Brands, 2010, pp 79-117 from Palgrave Macmillan

Abstract: Abstract The environment surrounding a football brand is made up of a number of different stakeholders who influence the success of the brand. Chapter 2 focused on the challenges arising from brand relationships with customers.

Keywords: Football Club; Brand Relationship; Football Association; Celebrity Endorsement; Host City (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28136-3_4

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DOI: 10.1057/9780230281363_4

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