Types of evidence

J. Armstrong

A chapter in Persuasive Advertising, 2010, pp 6-13 from Palgrave Macmillan

Abstract: Abstract Casual observation provides the weakest type of evidence. Non-experimental data improves upon casual observation, but it is a poor guide, especially in complex situations. The primary focus in this book is on experimental evidence. The types of evidence are described in this section.

Keywords: Typical Practice; Casual Observation; Madison Avenue; Persuasive Advertising; Simple Pleasure (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28580-4_2

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DOI: 10.1057/9780230285804_2

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