Marketing Strategies of Japanese Firms: Building Brands with a Regional and Long-term Perspective

Hendrik Meyer-Ohle and Katsuhiko Hirasawa

Chapter 8 in Corporate Strategies for South East Asia after the Crisis, 2000, pp 141-162 from Palgrave Macmillan

Abstract: Abstract In April 1997, an article entitled ‘Production in Asia, from Asia to Asia’ appeared in the leading Japanese business newspaper, the Nihon Keizai Shinbun. It stated that: With the onset of the cheap yen and the rising strength of local currencies in Malaysia, for example, the price competitiveness of some Asian countries and areas has decreased. Companies were pushed to review their production locations to sustain low costs. ‘Products have emerged that could be produced less expensively in Japan’ says one large electronics manufacturer.

Keywords: Japanese Company; Consumer Market; Department Store; Local Partner; Japanese Firm (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28633-7_8

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DOI: 10.1057/9780230286337_8

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