The Evolution of the Hungarian Mobile Communications Market and T-Mobile Hungary

Zoltán Antal-Mokos and András Bauer
Additional contact information
Zoltán Antal-Mokos: Strategy at the European School of Management and Technology
András Bauer: Corvinus University of Budapest

Chapter 9 in Acquisition Strategies in European Emerging Markets, 2007, pp 117-132 from Palgrave Macmillan

Abstract: Abstract Foreign direct investment, and acquisitions specifically, have played a central role in the transformation of the Hungarian mobile communications industry. In particular, foreign acquisitions by consortia and the gradual buy-out of small local and foreign co-owners contributed to the consolidation of the industry, both in Hungary and worldwide (see also Chapter 6). In only a decade, the industry and its players have gone through tremendous changes, making it almost impossible for the developments to be covered comprehensively and in depth here. Therefore, we focus mainly on the voice segment of the industry, and investigate the gradual transformation of the market leader, WESTEL, which was stepwise acquired and then integrated and rebranded as T-Mobile Hungary by a global player in the industry, Deutsche Telekom.

Keywords: Foreign Direct Investment; Chief Executive Officer; Loyalty Programme; Market Communication; Mobile Service Provider (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28654-2_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230286542

DOI: 10.1057/9780230286542_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().