Introduction

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

A chapter in The Visionary Package, 2005, pp 1-4 from Palgrave Macmillan

Abstract: Abstract “The wave of the future is coming and there is no fighting it”, wrote Anne Morrow Lindbergh in 1940. No better description could apply to our lives today.

Keywords: Great Brand; Life Today; Retail Marketing; Shopping Pattern; Home Center (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_1

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DOI: 10.1057/9780230286917_1

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