The Visionary Package
Herbert Meyers and
Richard Gerstman
Additional contact information
Herbert Meyers: Interbrand
Richard Gerstman: Interbrand
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2005
ISBN: 978-0-230-28691-7
References: Add references at CitEc
Citations: View citations in EconPapers (2)
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Chapters in this book:
- Introduction
- Herbert Meyers and Richard Gerstman
- The ubiquitous package
- Herbert Meyers and Richard Gerstman
- The evolution of packaging
- Herbert Meyers and Richard Gerstman
- The commercial power of packaging
- Herbert Meyers and Richard Gerstman
- Package design and the consumer
- Herbert Meyers and Richard Gerstman
- Consumer attitudes and concerns
- Herbert Meyers and Richard Gerstman
- A broader view
- Herbert Meyers and Richard Gerstman
- Emotional purchasing
- Herbert Meyers and Richard Gerstman
- The lifestyle influence
- Herbert Meyers and Richard Gerstman
- Shaping up
- Herbert Meyers and Richard Gerstman
- The package in the retail store
- Herbert Meyers and Richard Gerstman
- Wal-Mart and everyone else
- Herbert Meyers and Richard Gerstman
- Packaging as a promotional tool
- Herbert Meyers and Richard Gerstman
- The package on the road
- Herbert Meyers and Richard Gerstman
- Brand packaging
- Herbert Meyers and Richard Gerstman
- The obvious is not always obvious
- Herbert Meyers and Richard Gerstman
- The designer as a business partner
- Herbert Meyers and Richard Gerstman
- Packaging politics
- Herbert Meyers and Richard Gerstman
- Virtual package management
- Herbert Meyers and Richard Gerstman
- All you need to know
- Herbert Meyers and Richard Gerstman
- Package opportunities and challenges
- Herbert Meyers and Richard Gerstman
- What’s ahead?
- Herbert Meyers and Richard Gerstman
- The information bubble
- Herbert Meyers and Richard Gerstman
- The digital package
- Herbert Meyers and Richard Gerstman
- New challenges for marketers and package designers
- Herbert Meyers and Richard Gerstman
- On your mark — get ready — get set — GO!
- Herbert Meyers and Richard Gerstman
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-28691-7
Ordering information: This item can be ordered from
http://www.palgrave.com/9780230286917
DOI: 10.1057/9780230286917
Access Statistics for this book
More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().
EconPapers is hosted by the
School of Business at Örebro University.