Emotional purchasing

Herbert Meyers and Richard Gerstman
Additional contact information
Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 7 in The Visionary Package, 2005, pp 68-75 from Palgrave Macmillan

Abstract: Abstract It is often your emotions that make purchasing decisions for you. Many of the products that you buy and use every day were not bought only for their functional benefit but because something grabbed you from inside and said you would like it. It is often the package that creates the emotion, and the package that reminds you of something special you want to remember.

Keywords: Store Brand; Flight Attendant; Industrial Metal; Make Purchasing Decision; Bottle Shape (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230286917

DOI: 10.1057/9780230286917_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().