Package opportunities and challenges

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 20 in The Visionary Package, 2005, pp 194-206 from Palgrave Macmillan

Abstract: Abstract An old saying goes: “If you want things to stay as they are, things will have to change.”

Keywords: Modify Atmosphere Packaging; Brand Loyalty; Store Brand; Shopping Experience; Freeze Food (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_21

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DOI: 10.1057/9780230286917_21

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