The package on the road

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 13 in The Visionary Package, 2005, pp 148-153 from Palgrave Macmillan

Abstract: Abstract What is the first envelope on your desk that you open when you arrive in the morning?

Keywords: Home Delivery; Store Brand; Consumer Section; Courier Service; Brand Logo (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_14

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DOI: 10.1057/9780230286917_14

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