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Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 23 in The Visionary Package, 2005, pp 216-228 from Palgrave Macmillan

Abstract: Abstract Terrorism hit America’s store shelves several years ago. Near Chicago someone had inserted cyanide into a few Tylenol bottles. This led to the recall of all Tylenol products for a while, and eventually to safety sealed packaging, which has become standard on many types of ingestible products.

Keywords: Expiry Date; Digital Package; Medicine Cabinet; Fair Information Practice; Checkout Counter (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_24

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DOI: 10.1057/9780230286917_24

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