Brand packaging

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 14 in The Visionary Package, 2005, pp 156-161 from Palgrave Macmillan

Abstract: Abstract How long will it take for marketers to look to packaging in the same way they look at manufacturing and production costs?

Keywords: Package Design; Position Brand; Marketing Tool; Brand Strategy; Brand Identity (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_15

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DOI: 10.1057/9780230286917_15

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