The designer as a business partner

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 16 in The Visionary Package, 2005, pp 167-174 from Palgrave Macmillan

Abstract: Abstract Some time ago, the Pan European Brand Design Association sponsored a survey titled “What Do Clients Want from Brand and Package Design Agencies?” As the survey’s title implies, the members of that organization wanted to find out what clients expected of them.

Keywords: Business Partner; Design Consultant; Brand Personality; Design Agency; National Distribution (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_17

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DOI: 10.1057/9780230286917_17

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