The package in the retail store

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 10 in The Visionary Package, 2005, pp 109-128 from Palgrave Macmillan

Abstract: Abstract In ten years you won’t be watching TV commercials. We’ve all read articles about how TIVO and other replay boxes are going to enable us to watch the TV programs when we want and also skip the TV commercials when we want.

Keywords: Retail Store; Brand Loyalty; Private Label; Store Brand; Shopping Experience (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_11

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DOI: 10.1057/9780230286917_11

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