Consumer attitudes and concerns

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 5 in The Visionary Package, 2005, pp 53-60 from Palgrave Macmillan

Abstract: Abstract Interviewing key executives of manufacturers and store chains, as well as consumer researchers and consumers themselves, you become aware of many concerns regarding packaging issues that are on their minds. We may not agree with all their views or their suggested solutions, but since they surfaced repeatedly in our interviews, they deserve discussion.

Keywords: Consumer Attitude; Garbage Dump; Elderly Consumer; Nutritional Issue; Consumer Researcher (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_6

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DOI: 10.1057/9780230286917_6

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