Shaping up

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 9 in The Visionary Package, 2005, pp 96-108 from Palgrave Macmillan

Abstract: Abstract “If it ain’t broke, don’t fix it.” A popular expression, especially in the packaging industry, where some think it’s expensive to make any kind of change.

Keywords: Brand Equity; Retail Store; Store Brand; Advertising Message; Tuna Fish (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_10

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DOI: 10.1057/9780230286917_10

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