Wal-Mart and everyone else

Herbert Meyers and Richard Gerstman
Additional contact information
Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 11 in The Visionary Package, 2005, pp 129-135 from Palgrave Macmillan

Abstract: Abstract Start a discussion about retailing, and one name will come up first: Wal-Mart.

Keywords: Diabetes Care; Brand Equity; Shipping Container; Blister Pack; Brand Identity (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_12

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230286917

DOI: 10.1057/9780230286917_12

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().