New challenges for marketers and package designers

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 24 in The Visionary Package, 2005, pp 229-232 from Palgrave Macmillan

Abstract: Abstract All this is not only a challenge for retailers, consumers and those who develop these electronic components, but marketers and package designers will have to adjust to working and living with these new devices. It’s a good bet that, in a few years hence, electronic components are certain to become an integral ingredient of virtually every package.

Keywords: Package Designer; Monitor Screen; Product Promotion; Shopping Habit; Brand Identification (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_25

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DOI: 10.1057/9780230286917_25

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