The obvious is not always obvious

Herbert Meyers and Richard Gerstman
Additional contact information
Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 15 in The Visionary Package, 2005, pp 162-166 from Palgrave Macmillan

Abstract: Abstract Certainly, we can all agree that marketing a product requires packaging that will excite the consumer. This therefore should be an obvious and acknowledged objective for smart marketers.

Keywords: Package Design; Marketing Strategy; Flight Attendant; Design Agency; Design Professional (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_16

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230286917

DOI: 10.1057/9780230286917_16

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().