 Innovation: Improving existing things, creating new thingsFranz Bailom, Kurt Matzler and Dieter Tschemernjak Chapter 8 in Enduring Success, 2007, pp 113-131 from Palgrave Macmillan Abstract: Abstract Fewer and fewer companies are succeeding in differentiating themselves in the market, either on the products and services level, or on the processes level, or on the business model level. This was shown by the results of our first survey of senior executives. Over 70 percent of the senior executives we surveyed saw little or no possibility of differentiation in their industry, either with respect to production or distribution, or on the products and services level. In other words, differences are disappearing and companies are becoming increasingly similar to one another. This is confirmed by research on neo-institutionalist theory, which is gaining influence in both management and organizational theory, as well as in sociology. This phenomenon — termed “isomorphism”1 — arises due to increasing pressure in the market and in the institutional environment of the company. Conscious, as well as unconscious, norms, rules, and procedures lead companies to conform, rather than to be different. Keywords: Business Model; Customer Satisfaction; Customer Requirement; Customer Orientation; Strategic Objective (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28704-4_8 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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