Enduring Success

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2007
ISBN: 978-0-230-28704-4
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 In search of the secrets of success

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Ch 2 The customer-value competition is pushing many companies to the limit of their possibilities

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Ch 3 The IMP Model: The strategies of winners

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Ch 4 What makes top performers different

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Ch 5 Market orientation: Understanding markets, shaping the future

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Ch 6 The sails determine the course, not the wind

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Ch 7 Corporate culture: The latent potential

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Ch 8 Innovation: Improving existing things, creating new things

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Ch 9 Top management: The architects of success

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Ch 10 What do top companies do differently

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Ch 11 The insights of great leaders

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-28704-4

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230287044

DOI: 10.1057/9780230287044

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().