Afterword: Knowledge-based Marketing, So What?

Charles M. Savage

A chapter in International Marketing in the Network Economy, 2007, pp 196-198 from Palgrave Macmillan

Abstract: Abstract How quickly we become comfortable with the things that worked yesterday. We in marketing have the language down pat, the routines are well established, and the questions memorized. Moreover, as marketers, we know what is needed. Unfortunately, engineering is not listening and sales are not really building upon our collateral.

Keywords: Intellectual Capital; Asian Manager; International Marketing; Open Reflection; Swot Analysis (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28836-2_7

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DOI: 10.1057/9780230288362_7

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