International Marketing in the Network Economy

Florian Kohlbacher

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2007
ISBN: 978-0-230-28836-2
References: Add references at CitEc
Citations: View citations in EconPapers (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Introduction

Florian Kohlbacher

Aims of the Book and Research Questions

Florian Kohlbacher

Theoretical Framework: the Knowledge-based View of the Firm

Florian Kohlbacher

Knowledge-based Management and Organizational Learning in Marketing

Florian Kohlbacher

Case Studies

Florian Kohlbacher

Knowledge-based Marketing: Results and Conclusion

Florian Kohlbacher

Afterword: Knowledge-based Marketing, So What?

Charles M. Savage

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-28836-2

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230288362

DOI: 10.1057/9780230288362

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().