Knowledge-based Management and Organizational Learning in Marketing

Florian Kohlbacher

Chapter 4 in International Marketing in the Network Economy, 2007, pp 44-125 from Palgrave Macmillan

Abstract: Abstract From a knowledge-based perspective (cf. also Chapter 3), business organizations are viewed as bundles or as a collection of knowledge assets, the effective management of which affords firms competitive advantage (Choo and Bontis, 2002a; Nonaka and Toyama, 2002; Tsoukas and Mylonopoulos, 2004; cf. also Day, 1994a, in the field of marketing). Therefore, Teece (2000a) argues that the core of management in the knowledge economy is the development and deployment and utilization of intangible assets, the most significant being (tacit) knowledge, competence, and intellectual property. In this chapter, this knowledge-based view of management is applied to the field of marketing.

Keywords: Tacit Knowledge; Organizational Learn; Market Orientation; Knowledge Creation; Customer Relationship Management (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28836-2_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230288362

DOI: 10.1057/9780230288362_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().