Introduction

Florian Kohlbacher

Chapter 1 in International Marketing in the Network Economy, 2007, pp 1-4 from Palgrave Macmillan

Abstract: Abstract ‘In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge’ (Nonaka, 1991: 96). This statement was the starting point of Ikujiro Nonaka’s seminal article on the knowledge-creating company (cf. also 3.4) in 1991. According to Wenger and Snyder (2000: 139), ‘[t]oday’s economy runs on knowledge, and most companies work assiduously to capitalize on that fact’, and Davis and Botkin (1994: 165) posit that ‘[t]he next wave of economic growth is going to come from knowledge-based businesses’. Indeed, significant numbers of scholars have observed that our society has evolved into a ‘knowledge society’2 (cf., for example. Bell, 1973; Drucker, 1969, 1993; Stehr, 1994; Stehr and Ericson, 1992; Toffler, 1990), and our economy into a ‘knowledge economy’ (cf., for example, Bertels and Savage, 1999; Burton-Jones, 1999; Drucker, 2002; Leibold, Probst, and Gibbert, 2002; Mokyr, 2002; Skyrme, 1999; Teece, 2000a).

Keywords: Knowledge Management; Knowledge Transfer; Tacit Knowledge; Knowledge Economy; Knowledge Creation (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1057/9780230288362_1

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