Case Studies

Florian Kohlbacher

Chapter 5 in International Marketing in the Network Economy, 2007, pp 126-165 from Palgrave Macmillan

Abstract: Abstract This chapter, after a brief overview, presents the case studies which will be discussed and analysed in Chapter 6.1. This chapter seeks to clarify and discuss some of the problems, possibilities, and risks the informant companies face, and analyses six explanatory case studies of knowledge-based approaches to marketing. Research methodology and the empirical research project are described in the Appendix.

Keywords: International Market; Tacit Knowledge; Business Group; Account Management; Product Concept (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28836-2_5

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DOI: 10.1057/9780230288362_5

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