Aims of the Book and Research Questions

Florian Kohlbacher

Chapter 2 in International Marketing in the Network Economy, 2007, pp 5-8 from Palgrave Macmillan

Abstract: Abstract Based on the issues touched on in the Introduction, this chapter briefly describes the objective and aims of this book, posits the research question underlying the research project, shows what practical and theoretical implications can be expected, and finally outlines the structure of the book.

Keywords: International Business; Organizational Learning; Network Economy; Dominant Logic; Explanatory Case Study (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28836-2_2

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DOI: 10.1057/9780230288362_2

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