Ruth’s Chris Franchises Expand Internationally

Ilan Alon and Allen Kupetz

Chapter 9 in Franchising Globally, 2010, pp 183-192 from Palgrave Macmillan

Abstract: Abstract In 2006, Ruth’s Chris Steak House was fresh off a sizzling initial public offering (IPO). Dan Hannah, Vice President for Business Development since June 2004, was responsible for development of a new business strategy focused on continued growth of franchise- and company-operated restaurants. He also oversaw franchisee relations. Now a public company, Ruth’s Chris had to meet Wall Street’s expectations for revenue growth. Current restaurants were seeing consistent incremental revenue growth, but new ones were critical and Dan knew that the international opportunities offered a tremendous upside.

Keywords: Initial Public Offering; Baton Rouge; International Opportunity; World Resource Institute; Market Selection (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1057/9780230289857_10

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