Franchising Globally

Ilan Alon
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Ilan Alon: Rollins College

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-28985-7
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Chapters in this book:

Introduction

Ilan Alon

Franchising in Emerging Markets

Ilan Alon, Dianne H. B. Welsh and Cecilia M. Falbe

Franchising as an Entrepreneurial Form

Ilan Alon and Marc Sardy

Internationalization of Franchising

Ilan Alon, Liqiang Ni and Raymond Youcheng Wang

Clustering for International Market Selection

Ilan Alon and Amir Shoham

Franchising in Italy

Ilan Alon and Donata Vianelli

Franchising in Morocco

Ilan Alon and Rachid Alami

Franchising in Croatia

Ilan Alon, Mirela Alpeza and Aleksandar Erceg

Microfranchising in Less Developed Countries

Ilan Alon, Matthew C. Mitchell and J. Mark Munoz

Ruth’s Chris Franchises Expand Internationally

Ilan Alon and Allen Kupetz

International Franchising at Best Western

Ilan Alon, Gérard Cliquet, Matthew C. Mitchell and Rozenn Perrigot

San Francisco Coffee House Opens in Croatia

Ilan Alon, Mirela Alpeza and Aleksandar Erceg

An Athlete’s Foot Master Franchisee in China

Ilan Alon

Final Reflections

Ilan Alon

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DOI: 10.1057/9780230289857

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