Internationalization of Franchising

Ilan Alon, Liqiang Ni and Raymond Youcheng Wang

Chapter 3 in Franchising Globally, 2010, pp 54-72 from Palgrave Macmillan

Abstract: Abstract In the U.S. economy, the service sector has witnessed a tremendous growth in the past several decades, and the hospitality industry is one of the major components of this fast growth (Ketchen et al 2006). Different to most of the other service sectors, the hotel industry is usually capital intensive and its logistics and supply chain can be as complex as those of manufacturing operations (Chen and Dimou, 2005). For hotel companies, this can be a great obstacle to equity-based expansion models in various markets, particularly in the international market. This also raises the issue of the importance of the internationalization process through franchising for hotel companies.

Keywords: Entry Mode; Hotel Industry; Royalty Rate; Foreign Market Entry; Franchise System (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28985-7_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230289857

DOI: 10.1057/9780230289857_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().