An Athlete’s Foot Master Franchisee in China

Ilan Alon

Chapter 12 in Franchising Globally, 2010, pp 224-237 from Palgrave Macmillan

Abstract: Abstract One day in late 2001, Rick Wang, the managing director of RetailCo Inc., the master franchisee for The Athlete’s Foot in China, was reviewing the most recent sales report of his company. He found that the sales volume had declined precipitously over the past six months, down almost one-third from what it had been only one year ago. Inevitably, Rick was concerned.

Keywords: Sales Volume; Department Store; Chinese Market; Sport Good; Athletic Shoe (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1057/9780230289857_13

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