Final Reflections

Ilan Alon

Chapter 13 in Franchising Globally, 2010, pp 238-246 from Palgrave Macmillan

Abstract: Abstract This book has attempted to capture some salient issues relevant to international franchising. Among the themes running through the book were internationalization, emerging markets, and franchising entrepreneurship which are worth continued to study. Franchising has been shown in industries as diverse as television programming (Thomas, 2006), healthcare services, technology, and childcare services. This current book has concentrated on the traditional industries employing franchising, notably retailing and hotels, across multiple countries and continents. Future studies should continue to add to the repertoire of industry and country studies that examine franchising in different institutional contexts and industry settings. Good theories of franchising that can explain the use, expansion, and internationalization of franchising should be able to hold true across countries and industries with only limited adjustments. Both resource-based and agency-based theories show promise. Together they may have greater explanatory powers (Castrogiovanni et al 2006). In the following section, I will comment on each of these franchising areas (internationalization, emerging markets and entrepreneurship) noting areas for possible future research.

Keywords: International Entrepreneurship; Final Reflection; Childcare Service; Franchise System; Small Business Management (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28985-7_14

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230289857

DOI: 10.1057/9780230289857_14

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().