San Francisco Coffee House Opens in Croatia

Ilan Alon, Mirela Alpeza and Aleksandar Erceg

Chapter 11 in Franchising Globally, 2010, pp 211-223 from Palgrave Macmillan

Abstract: Abstract Denis Tensek (MBA) and his wife Jasmina Pacek (MFA) spent a considerable amount of time in the U.S.; both went to graduate schools in California and have worked for well known American companies. Armed with the know-how they obtained from their experiences in the U.S. they left their management positions and returned to their homeland of Croatia in order to spend time with their family and to help their country develop.

Keywords: Coffee Shop; Weight Loss Center; Franchise System; Visual Identity; Local Brand (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28985-7_12

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DOI: 10.1057/9780230289857_12

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