And so in summary …

Colin Shaw, Qaalfa Dibeehi and Steven Walden
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Colin Shaw: Beyond Philosophy
Qaalfa Dibeehi: Beyond Philosophy
Steven Walden: Beyond Philosophy

Chapter 11 in Customer Experience, 2010, pp 179-185 from Palgrave Macmillan

Abstract: Abstract From the heady heights of neuroexperience and our revealing what a potential future could look like, we come down with a bit of a bump to this summary. Our intention is to familiarize you in the reality of today, and give you an assessment of where the Customer Experience is today and what you need to do. As we mentioned in Chapter 1, every six months we conduct a survey and then webinar on what we call the Customer Experience Tracker. The survey looks at the state of the Customer Experience as measured by businesses and customers. There are a few interesting results that we think are relevant as we close this book.

Keywords: Customer Satisfaction; Satisfaction Score; Customer Relationship Management; Customer Experience; Executive Team (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29177-5_11

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DOI: 10.1057/9780230291775_11

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