Customer Experience

Colin Shaw, Qaalfa Dibeehi and Steven Walden
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Colin Shaw: Beyond Philosophy
Qaalfa Dibeehi: Beyond Philosophy
Steven Walden: Beyond Philosophy

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-29177-5
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Chapters in this book:

Ch 1 Reflections of the authors, Colin, Qaalfa and Steven …

Colin Shaw, Qaalfa Dibeehi and Steven Walden

Ch 2 Experience psychology: the new field and the end of the marketing Four Ps

Colin Shaw, Qaalfa Dibeehi and Steven Walden

Ch 3 Experience Psychology Research

Colin Shaw, Qaalfa Dibeehi and Steven Walden

Ch 4 Community Marketing

Colin Shaw, Qaalfa Dibeehi and Steven Walden

Ch 5 Social media: the birth of a new channel to market

Colin Shaw, Qaalfa Dibeehi and Steven Walden

Ch 6 The human social media experience

Colin Shaw, Qaalfa Dibeehi and Steven Walden

Ch 7 What drives or destroys a social media experience

Colin Shaw, Qaalfa Dibeehi and Steven Walden

Ch 8 The brain’s experience — opening the black box

Colin Shaw, Qaalfa Dibeehi and Steven Walden

Ch 9 A neuroexperience safari — approaching the tipping point

Colin Shaw, Qaalfa Dibeehi and Steven Walden

Ch 10 The Black Box in Action

Colin Shaw, Qaalfa Dibeehi and Steven Walden

Ch 11 And so in summary …

Colin Shaw, Qaalfa Dibeehi and Steven Walden

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DOI: 10.1057/9780230291775

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