What drives or destroys a social media experience

Colin Shaw, Qaalfa Dibeehi and Steven Walden
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Colin Shaw: Beyond Philosophy
Qaalfa Dibeehi: Beyond Philosophy
Steven Walden: Beyond Philosophy

Chapter 7 in Customer Experience, 2010, pp 103-126 from Palgrave Macmillan

Abstract: Abstract Lionel Menchaca is the Chief Blogger at Dell. http://en.community.dell.com / Dell has seen the power of the social media experience and has been active in the area. Lionel tells the story of what has been happening at Dell:

Keywords: Social Media; Customer Loyalty; Creative Idea; Customer Experience; Emotional Signature (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29177-5_7

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DOI: 10.1057/9780230291775_7

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