Experience psychology: the new field and the end of the marketing Four Ps

Colin Shaw, Qaalfa Dibeehi and Steven Walden
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Colin Shaw: Beyond Philosophy
Qaalfa Dibeehi: Beyond Philosophy
Steven Walden: Beyond Philosophy

Chapter 2 in Customer Experience, 2010, pp 9-30 from Palgrave Macmillan

Abstract: Abstract It seemed like a good idea at the time and for a while it was a success. Customers flocked to large stores on busy main streets, attracted by value for money and a good location. However, times change and so do consumers. A store environment that was once attractive and engaging became dour, old-fashioned and undesired. Even an affectionately recognized brand could not save the day.

Keywords: Customer Relationship Management; Experience Psychology; Service Recovery; Nobel Prize Winner; Customer Experience (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29177-5_2

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DOI: 10.1057/9780230291775_2

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