Social media: the birth of a new channel to market

Colin Shaw, Qaalfa Dibeehi and Steven Walden
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Colin Shaw: Beyond Philosophy
Qaalfa Dibeehi: Beyond Philosophy
Steven Walden: Beyond Philosophy

Chapter 5 in Customer Experience, 2010, pp 68-87 from Palgrave Macmillan

Abstract: Abstract We are living in historic times. The Web is still in its infancy and yet it is fundamentally changing everything around us. Yet we are still only at the beginning of the digitization of everything! In fact things are moving so fast that one of the challenges of writing a book in old “traditional media” is that these statistics will be out of date by the time you are reading this, but they will still blow your mind:1 ■ Americans have access to 1,000,000,000,000 webpages. ■ Unique readers of online newspapers are up by 30,000,000. ■ Movie video uploaded to YouTube in the last two months is greater than the combined content from ABC, NBC, and CBS since 1948. ■ ABC, NBC, and CBS collectively have 10,000,000 unique visitors each month. MySpace, YouTube and Facebook have 250,000,000 collectively each month. These sites didn’t exist six years ago. ■ 95 percent of music downloads are not paid for. ■ Wikipedia hosts 13,000,000 articles in 200 languages. ■ Dell claims to have earned US$6.5 million (£4 million) from Twitter posts since 2007.

Keywords: Social Medium; Customer Experience; United Airline; Twitter Post; Music Download (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1057/9780230291775_5

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